Highway to Help

January 2012

Dduring the 50th anniversary running of the Rolex 24 at Daytona, AC/CD lead singer Brian Johnson, along with Chattanooga-based Fifty Plus Racing, Predator Performance and Allegra Motorsports, will promote “Highway to Help,” a campaign to raise $1million for families affected by pediatric cancer.

Johnson, an avid car and racing enthusiast, will compete in the Rolex 24 at Daytona as part of the Fifty Plus Racing team. Other members of the team include Chattanooga businessman Byron DeFoor, former Rolex 24 overall winners Elliott Forbes-Robinson and Jim Pace, and former Rolex 24 class winner Carlos DeQuesada.

Throughout the race, fans will be encouraged to text “2232” to 501501 to donate $10 to the Austin Hatcher Foundation. Fans can also purchase a special $59 Predator Performance/50+ Racing ticket package for the race, with a portion of the proceeds from each ticket benefiting the Austin Hatcher Foundation. Highway to Help will be promoted through a 24-hour radio campaign supported by Clear Channel and Chattanooga’s Rock 105. The campaign can be heard nationwide at rock105.com.

“This is real, this is going to happen, and we’re all happy to have the opportunity to do this,” said Johnson. “AC/DC fans all over the world are now rooting for the Austin Hatcher Foundation.”

Fans can begin participating in the $1million Highway to Help campaign today by texting “2232” to 501501 to donate $10, or visiting hatcherfoundation.org/highwaytohelp to make a donation of any amount.

To stay updated on all the latest news in the Highway to Help campaign, like the Austin Hatcher Foundation on Facebook or follow @austinhatcherfo on Twitter.
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The Austin Hatcher Foundation for Pediatric Cancer’s mission is to erase the effects of pediatric cancer and optimize each child’s quality of life through essential specialized intervention beginning at the time of diagnosis and continuing throughout survivorship. The Foundation provides services to children with cancer, as well as their families, through its cancer care center, Hatch’s House of Hope. The Foundation provides all services at no cost to the families. Services are funded solely by the generous donations of supporters. For more information, visit www.hatcherfoundation.org
Hatch’s House of Hope is a landmark pediatric cancer care center providing children and their families with the tools needed to cope and thrive at the onset of pediatric cancer, as well as the skills essential to live meaningful and productive lives as cancer survivors. The comprehensive services offered at no cost to families by Hatch’s include: individual and group counseling, marital and family counseling, speech and occupational therapy, music and art therapy, cognitive skills remediation, academic coaching, financial counseling, and diversionary therapy events for family enrichment. Services are provided from diagnosis through treatment, during remission, and into adulthood. For more information, visit www.hatchshouse.org