Press Release | May 08, 2023

Austin Hatcher Foundation Named “Official Charity” of Craton Promotions

By Austin Hatcher Foundation
By The Austin Hatcher Foundation
Austin Hatcher Foundation Named “Official Charity” of Craton Promotions
  • Families Facing Pediatric Cancer to Benefit from Sports Car Racing Merchandise Purchases

CHATTANOOGA, Tenn. (May 8, 2023) – The Austin Hatcher Foundation for Pediatric Cancer, the nation’s only 100%-free whatever-it-takes-to-empower-families-to-thrive pediatric cancer foundation, has been chosen as the “Official Charity” of Craton Promotions, the leading official promotional production center for many major brands associated with motorsports.

Craton features a wide selection of gear from the International Motor Sports Association (IMSA) along with many other prominent racing brands such as the IMSA WeatherTech Championship Series, Michelin Raceway Road Atlanta, Sebring International Raceway and more, as well as winning motorsport teams like Riley Motorsports No. 74 and Wayne Taylor Racing. The Austin Hatcher Foundation has been involved with motor sports and road-racing ever since the nonprofit’s beginning in 2006, and has been an official “Proud Charity” of IMSA since 2014.

“I am thrilled to announce that the Austin Hatcher Foundation has been named the 'Official Charity' of our company,” said President of Craton Promotions, Geoff Lee. “I have followed and supported the charity since its inception and had the chance to see first-hand the effects they have on young patients and their families. What Jim and Amy Jo Osborn have created is truly valuable and inspiring on every level. We are proud to associate ourselves with the Foundation's charitable efforts in Motorsports and believe that their mission to support children and families affected by pediatric cancer is truly inspirational. We look forward to working closely with the Austin Hatcher Foundation to help raise awareness and funds for their important cause."

The Austin Hatcher Foundation’s partnership with Craton Promotions will allow for anyone purchasing products on the official IMSA and Micheline Raceway Road Atlanta Store to be given the opportunity to make a donation to the Foundation. The Austin Hatcher Foundation will also be given a combined space in Craton’s official merchandise tent at three major IMSA racing events: Mobil 1 Twelve Hours of Sebring, IMSA Sportscar Weekend at Road America and Motul Petit Le Mans at Michelin Raceway Road Atlanta.

“We are thrilled about the opportunities this partnership will bring the Foundation,” said Amy Jo Osborn, CEO and co-founder of the Austin Hatcher Foundation. “This partnership with Craton Promotions will not only bring donations that will help us expand our services, but it also helps us raise brand awareness about who we are.”

The Austin Hatcher Foundation’s long-standing mission is to erase the effects of pediatric cancer. Since its inception in 2006, the foundation has provided services such as Mental and Behavioral Health Therapy, Occupational Therapy, NeuroPsych Testing, Family Programs and more at absolutely no cost to more than 89,000 individuals across 23 states, and in 42 children’s hospitals.

“The racing and motor sports communities have helped raise millions of dollars to support the delivery of our services to families faced with a pediatric cancer diagnosis over the past 16 years,” said Osborn. “We are so excited to be able to expand our presence in the IMSA world with the help of our friends at Craton Promotions.”

The Tennessee-based nonprofit brings its services across America through its Diversionary Therapy program, where Austin Hatcher Foundation staff, often accompanied by racecar drivers, visit various children’s hospitals across the country, typically in the cities where IMSA race weekends are scheduled. Continuing with the connection to racing, another one of the Foundation’s services is Industrial Arts Therapy, which features fabrication of objects in wood or metal using a variety of tools, engine repair and automobile maintenance programs. These “shop” skills serve a variety of functions, improving coordination, behavioral, memory and learning deficits that can result from chemotherapy, radiation and other side effects of cancer.

The Austin Hatcher Foundation is dedicated to making a difference in a family’s battle against childhood cancer, and now enter their 16th year of providing comprehensive coordinated care in unique and specialized ways for entire families going through this difficult journey. By providing all services to childhood cancer patients and their families at no cost, the Foundation runs solely from the donations of supporters, sponsors and through partnerships like this one.

To learn more about the Austin Hatcher Foundation, visit today.

To learn more about Craton Promotions and view their merchandise, now with the option to include an Austin Hatcher Foundation donation, visit